Digital Products That Don't Require You to Be an Expert
Everything you need to build, launch, and scale your business by documenting your journey instead of pretending you have all the answers.
The Documentation Intensive
The Anti-Expert Business Blueprint
Build in Public Bootcamp
The 90-Day Documentation Journey
The Non-Expert's Guide to Building an Audience
The Authenticity Guarantee
If at any point you feel like I'm pushing you to be someone you're not, or if my approach doesn't align with your values, I'll refund your investment. No questions asked.
This work is about amplifying who you already are, not creating a fake persona. If it doesn't feel authentic, it's not working.
The Authenticity Guarantee
If at any point you feel like I'm pushing you to be someone you're not, or if my approach doesn't align with your values, I'll refund your investment. No questions asked.
This work is about amplifying who you already are, not creating a fake persona. If it doesn't feel authentic, it's not working.
Customer testimonials
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FAQs
Absolutely!
Most of my clients come to me at the beginning — with nothing launched, just an idea (and some fear). I’ll help you shape your offer, validate demand, and build a launch that’s honest, lean, and grounded in what you’re learning.
That’s exactly why I do this work.
You don’t need to be an expert — you just need to start sharing what you're learning. I’ll help you turn your current stage (yes, even the messy part) into momentum. Your audience doesn't need a guru. They need someone honest to relate to.
That’s more common than you think.
We’ll figure it out together. I’ll help you uncover what you already know, test ideas without pressure, and shape an offer that reflects where you are — not where you think you need to be. Clarity comes from action, not overthinking.
No — but I guarantee you’ll stop spinning in circles.
There are no magic funnels. However, I’ve helped dozens of creators transition from “not ready” to generating revenue by providing them with a clear path forward. I take the guesswork out so you can build with focus.
You don’t need to know it all — just show up.
If you’ve been stuck waiting to feel “ready,” this is your sign. You don’t need a polished plan or a perfect offer. You just need to start documenting the journey.